Author

Devesh Arora

Devesh Arora has spent eight years learning what people want and delivering exactly that. He started as a content writer, moved into SEO, and grew traffic across multiple websites before running operations for client-focused businesses in Dubai, where he learned that selling anything comes down to listening. At Aleno Studio, that's still his whole job.

7 posts

SEO

SEO vs Paid Ads: Which Is Better for Businesses in the UAE?

Neither is better. Ads buy attention today, SEO earns it for years. Here's which one your business needs, and why most end up running both.

Aug 24, 20265 min read

7 red flags to watch out for when hiring an agency

Business

7 Red Flags When Choosing an Agency: Signs to Watch Out For

Here are 7 warning signs to watch out for when hiring an agency. From guaranteed rankings to a domain that isn't in your name, and the exact question to ask when you spot one.

Aug 20, 20264 min read

SEO

Will My Website Show Up in ChatGPT?

Yes, it can. But the setting that decides it isn't the one everybody talks about, and a lot of sites are quietly switched off without their owner knowing. Here's how ChatGPT picks who it quotes.

Aug 16, 20263 min read

5 marketing strategies people spend money on

Web Development

5 Marketing Strategies That Retailers Spend Half Of Their Annual Budget On

These marketing strategies are often where businesses spend most of their budget on. Here's a quick breakdown of all those strategies and how well they work for business growth.

Aug 13, 20264 min read

App Development

How Much Does It Cost to Build an Android or iOS App in 2026?

Real 2026 numbers for an Android or iOS app build, plus the running costs and UAE rules most cost guides leave out.

Aug 7, 20266 min read

Web Development

Web Design vs Web Development: What's the Difference?

Design decides how your site looks and feels. Development builds the working site underneath. Here's who owns what, and what to ask before you hire either one.

Aug 4, 20266 min read

Web Development

Freelancer, DIY or Agency: Which Is Right for Your Website?

Three ways to get a website built, and an honest look at which one fits your budget and timeline, and how much of your own time you can spare.

Aug 3, 20264 min read